Calm Sleep is a standalone app designed for deep, restorative sleep through personalized, evidence-based tools. They came to BUCK to develop a scalable visual system that could leverage illustration and visual metaphor to create warmth, emotional grounding, and conceptual clarity across a wide range of features and use cases.

On this project, I contributed as an illustrator rather than a director, focusing entirely on execution from first sketch to final delivery. Concept sketches led to illustrations I created with subtle texture, a sense of movement, hand-painted gradients, and strong silhouettes. The goal was imagery with enough substance to meet an evidence-backed brief while remaining gentle, inviting, and visually cohesive.