Airbnb returned to BUCK with a holiday short film as part of the broader Get An Airbnb campaign — a story following Santa Claus as he struggled to deliver a present to a child staying in a generic, crowded hotel, far from the warmth and character of an Airbnb.

The creative challenge was scale. Sixty seconds of narrative meant a significant expansion of the world — new characters, new environments, and enough detail in every corner to sell the contrast between an impersonal hotel packed with strangers and a sleepy, rustic cottage blanketed in snow. With that many assets requiring design attention, the real discipline was coherence: making sure everything from the embroidery on Santa's coat to the granite of the concierge desk was pulling in the same narrative direction.

As design director, I led the visual development across every environment and character, drawing on years of fluency in a visual language I'd helped build. The film ran online, on social media, and in movie theaters across the holiday season.